As a web designer turned online marketer, I have a unique approach to conducting business on the web. In my eyes, digital marketing is equal parts poetry, creativity and design. With a web business, your website, email campaigns and search engine rankings are just as important as your products.
In order to achieve search engine optimisation and entice customers to read emails, you must use words as precisely and instinctively as you would in a poem. Websites should be distinctive and imaginative in order to stand out from the crowd. Yet, as always, good functional design principles must apply.
Few online marketers manage to merge the three important concepts of poetry, creativity and design into a cohesive whole. I trust that the examples on these pages motivate you to see online marketing through a new lens. I wish you good fortune, wherever your path may lead.